5 in 5: What Makes Gen AI Unique?

Date Posted: May 26th, 2025

In Session 3 of our 5 in 5 video series, we take a closer look at what makes Generative AI (GenAI) different and how it’s changing the way we work with digital data.

Traditional AI focuses on sorting and analyzing existing information. GenAI goes further by creating new content. This includes:

• Generating text and images
• Creating audio
• Answering questions in context
• Predicting text and summarizing content
• Personalizing outputs for users

These functions help simplify how people interact with data and tools. With Penlink CoAnalyst, users can ask questions in everyday language, summarize complex files, and handle repetitive work more easily.

This approach helps teams spend less time sorting through raw data and more time focusing on the parts that matter most to their investigations.

What makes GenAI especially useful is its ability to offer more than just a forecast. Instead of relying only on past trends, it can create new possible outcomes and help teams spot patterns they might not see otherwise.

If you haven’t yet, catch up on the other videos in our 5 in 5 series for more short, useful sessions designed for investigators working with digital information.